The first stage of this process is absolutely crucial to your success, because without this stage weight cycling will continue to occur.

It’s time to change your perception of weight loss.

Most people’s perception of losing weight is developed from the information they have received from the weight management/diet industry, which is based upon the management of ‘physical weight’, which is achieved by implementing various strategies (depending on the business) that all have one scientific model at the core- the CICO model (calories in calories out).

This means that all plans for weight loss have that model as their foundational core, with the reduction of physical weight as their primary focus, which makes them ‘diet-led’ systems. 

In science terms the management of reducing physical weight  reduce a person’s caloric intake, add extra movement to adjust the number of calories expended which creates a deficit which then promotes fat loss. 

And this has been the industry’s chosen model of weight loss since the 1970’s. 

**** Now I’m not saying the model has remained the same since then. Yes it has evolved looks and now comes in various forms, but the core model has remained the same- using the CICO model to manage weight. 

This model is then re-packaged by businesses to be ‘their own’, but fundamentally each plan has the exact same foundational core- the CICO model. 

And for over fifty years this has consistently been the industry’s go-to model for weight loss, and to be fair, the fact that the weight loss industry has become a multi-billion pound industry using this model, but that doesn’t mean it is the right model. It just means that it is the ONLY model that has been commercially used. 

PROOF IT DOES NOT WORK FOR MOST-

The current diet industry is flooded with Slimming club leaders, Personal Trainers and weight loss coaches using this model, so there are more than enough experts to be helping the masses and making improvements. 

And the need for it is evident, with the diet industry’s current worth being valued at a staggering £60 billion per year with 45% of the global population actively trying to lose weight. 

Yet even with the vast amount of coaches/experts available, and the huge percentage of people accessing the options available in their bid to lose weight, our obesity statistics still continue to rise every year. Yet oddly as the net worth of the diet industry increases each year, so do the statistics for obesity with the world now being in a global health crisis due to an obesity epidemic. 

So as you can clearly see, the maths ain’t mathing here! 

Clinical studies by the World Health Organisation state that diet-led plans built around the CICO model (slimming groups/commercial meal plans/meal replacement shakes/personalised diet plans) have a 80-95% failure rate, with any weight loss being regained within 1-2 years. 

NINETY FIVE PERCENT!!! 

And what’s really interesting and eye-opening is that reports also indicate that the highest percentage of revenue earned by these businesses is earned through repeat return custom. 

That is a huge and undeniable number of people that are failing to achieve their goals the first time round, but yet continue to go back over and over again in the hope that next time it might work. 

But the reality here is that the only real success stories are the businesses delivering the model, and for 80-95% of the users, the ONLY pounds that will ever permanently be lost are from the wallet, and not the waist.

And before the ‘slimmers of the year’ come for me to argue their point that it works for them, I’m not saying it doesn’t work for everyone. Clearly there are success stories as approx 20% of participants do succeed long-term.

But the failure rate far outweighs the success rate. And the biggest issue I have encountered during my mission to help people break their diet mentality is the belief that ‘it does work for them all the time they stick to the plan’. Because the reasons most people “fall off the wagon” are emotional/behavioral and none of these businesses are designed to address and change those things, so it is literally impossible to ever stick to the plan long-term. 

 and that is to change your perception of weight loss, to better understand how you can achieve your goal.

When it comes to the weight loss process there is one colossal mistake that is made which has been prevalent (yet overlooked) for years, and this mistake has prevented so many people from achieving their weight loss goals, and that mistake is not understanding that there are two different categories of people when it comes to weight loss, and correctly identifying the category you fall into.

Failing to recognise this fact has meant that for years your perception of weight loss has been distorted, and your approach has been completely wrong which has led to you consistently failing in your attempts to succeed, no matter how much time, effort and money you invested.   

But you aren’t alone! Statistics from the World Health Organisation show that there are currently approximately 4,173 billion people in the world currently trying to lose weight. That’s 52% of the entire global population, with only 20% of those people succeeding long-term.

That means that 80% of people desperately trying to lose weight are failing, and this is because they are not correctly identifying the weight management category that hey fall into, and as a result of that, not using the correct weight loss system.